Igniter Social
We asked this question in our upcoming Igniters Meetup, and were flooded with comments, suggestions and questions.

Here is the overview:

  • 41% are looking for co-founders, team.
  • 28% are looking for business partners, network and or looking for Job opportunities.
  • 12% of them want to learn, share about Startups.
  • 10% want to meet peers, Igniters.
  • 9% are looking for funding /investors.


Here are the detail answers

  • To get to know the ignite alumni and future classmates this summer.
  • Networking, meeting interesting people, startup mentoring, investing.
  • team, business partners, and seed capital
  • Just looking to network as I am working on founding a startup
  • Learning about pitching, funding and networking.
  • We are looking for a marketing/pr cofounder
  • co-founder(s)
  • First time attending an Igniter session. Interested in figuring out what goes on
  • networking, job opportunities, good conversation
  • co-founder opportunities.
  • Networking
  • Started working on a great idea and looking for the best team to make it happen. I’ll be looking for a brilliant mobile developer & manager for a co-founder role. Also for a product guru with massive consumer experience and good design vision. Fun!
  • co-founder
  • Partnerships
  • Learn from speakers and meet Stanford Igniters.
  • Networking, learning.
  • job opportunities
  • Want to showcase/demo
  • co-founder, feedback, employees, volunteers, advisors/mentors
  • networking
  • mobile tech co-founder
  • Networking & potential hires.
  • Meet other entrepreneurs and learn/share experiences
  • No, but I am hiring or will be hiring for a number of design and engineering roles
  • Looking to recruit team members
  • Nontechnical operations manager, to handle the day to day basic standard operations that are common to any A round funded venture that is in the go to market stage.
  • co-founder, job opportunity, investor
  • Networking & co-founder
  • Networking Opportunity – I help Startups with business development, existing clients include, patent services for startups, medical device commercialization strategy for startups, collaboration tool, programming/product development services
  • co-founder
  • Investing, Co-founder, Advisor to Startups
  • I’m a Stanford grad but just came back to SV. I’m excited to meet some peers and see what they’re working on!
  • CTO ASAP:) for founding team.
  • I’m looking for a co-founder for my travel startup.
  • meet other Igniter
  • Co-founder for startup, see Innatimes.com Still learning the options for doing this – e.g., can I bring in a few folks as volunteers or interns or something else temporary (a paid contractor?) get to know them, then officially make them a cofounder?
  • co-founder, job opportunities
  • Networking
  • I am looking for a co-founder.
  • Listen to others, give my thoughts if relevant.
  • Maybe. It’s a bit early to start actively searching but I can always use help from people with eHealth experience.
  • Interested in meeting motivated Javascript developers who could co-found, partner or join my hypothetical startup.
  • cofounder
  • Seeking business/growthacker co-founder!
  • Networking partner and founder
  • looking for sales, marketing, and software developers
  • I am looking for a co-founder.

The Meetup is going to be help on Wednesday 29th April in Mountain View RSVP here (if you haven’t already)


How to build a habit forming startup – Nir Eyal

by Wendy Soon on April 16, 2015


Nir Eyal, author of “Hooked”, gave a higher overview of how to create a habit forming startup at our last meetup. Here are our notes of the session:


Companies that have changed user’s’ lives in a relatively short period of time mostly started out as toys. They were simply nice to have. Then suddenly, they were affecting billions of people! Changing people’s day to day behaviors, changing their lives. Snapchat, Facebook, Whatsapp, Instagram, Slack, Pinterest. How did these companies create these habit-forming products?


What is a habit?

  1. A behavior done with little or no conscious thought.
  2. We can use habits for good – to help people leave more productive, connective, happier lives.


The Hook is an experience design the connects the users’ problem to your solution, with enough frequency to form a habit. Successive cycles through these experiences form how users’ preferences are created, tastes are shaped, and how this habit takes hold.


Trigger-> Action -> reward -> Investment



  1. Tells the user what to do. Prompts the next action
  2. External vs internal. External triggers are in the environment (e.g. click here, buy now). Internal triggers are formed in the users’ mind. The most frequent internal triggers are negative emotions. These negative emotions dictate the association to what to do next without little or no conscious thought. They generate our tendency (itch) to seek something to try to relief that negative emotion.
    1. When we’re feeling lonely, we Facebook
    2. When we’re unsure, we Google
    3. When we’re bored, we YouTube
  3. Find the “itch” of your user. What is the psychological requirement of your target users? What is the internal trigger that you can make use of to create a habit forming product in them? E.g. Instagram scratches the itch of losing the moment. Even better so, it also scratches other itches of missing out on social moments, making use of multiple internal triggers to enhance your reliance on Instagram.



    1. The simplest behavior done in anticipation of a reward. E.g. clicking the “Play” button on Youtube, or clicking the “Search” button on Google.
    2. 6 levers of motivation. (1) Seeking Pleasure (2) Avoiding Pain (3) Seeking Hope (4) Avoiding Fear (5) Seeking Acceptance (6) Avoiding Rejection.
    3. 6 factors that change the ability to do something. (1) Time (2) Money (3) Physical Effort (4) Brain Cycles (5) Social Deviance (6) Routine.
    4. The more we do something, the easier it becomes, the more likely for us to do it again next time.
    5. Clear the cognitive clutter. Decrease unnecessary cognitive load, increase the ease of doing an intended action.



  1. Supercharge the stress of desire. Make use of the itch to scratch.
  2. The unknown is fascinating. Just like how a few moments of silence in speeches, engages the audience even more.
  3. Variability causes us to focus and engagement. The rate of response increases if reward is given on a variable schedule. (1) Rewards of the tribe. That make you feel good. Come from other people e.g. Competition, Amount of likes on Social media  (2) Rewards of the hunt. Comes from our primal search for resources. e.g. slot machines, gambling, Facebook feed, Twitter feed (3) Rewards of the self. The search for self achievement. Intrinsically rewarding, search for mastery, competence and control. e.g. Gaming, Email.
  4. Scratch the itch, but leave the users wanting MORE. Leave a bit of mystery for the user to find out what will happen the next time they repeat the action.



  1. Increase the likelihood of the next pass through the hook.
  2. Lower the next trigger. e.g. a Reply on your facebook comment
  3. Store value. Things in the physical world depreciate over time. But habit forming technologies appreciate with use. They get more valuable the more we engage with them. e.g. the more songs I put into iTunes, the more personalized it becomes. The more followers I have on Twitter, the better platform it is for me to reach out to my audience.


How to apply this to your own startup? Ask the following questions:

  1. What is the internal trigger your product is addressing?
  2. What is the external trigger that brings the user to your product?
  3. What is the simplest behavior in anticipation of the reward?
  4. What makes the reward fulfilling yet leaves the user wanting more?
  5. What is the bit of work that your user does to increase the likelihood of the next pass through the hook?


A full video recording of the session can be found here:



See you at our next Igniter Meetup! :)



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