Coming up Next at Igniters is Go-To-Market Hacking with Michael Eckhardt

by Vorkspace Team on May 31, 2015

Go-To-Market Hacking at Igniters

Hack Your New Venture Launch: Speed Up Time-to-Revenue with Michael Eckhardt

RSVP NOW! http://www.meetup.com/Igniter/events/221825783/

FREE CROSSING THE CHASM BOOK FOR EARLY ATTENDEES (DETAILS WHEN YOU RSVP)

Go-To-Market Hacking – Hack Your New Venture Launch — to Speed Up Time-to-Revenue.

Learn the 9 “Crossing the Chasm” factors for achieving product launch success and accelerating go-to-market results – plus the7 key mistakes to avoid!

Michael Eckhardt is a Managing Director of Chasm Institute, a well-known Silicon Valley consulting firm, will lead a very interactive + exciting meet-up session focused on practical tips for start-up founders, innovators, and new venture teams.  Emphasis is on how to drive customer adoption of your new tech product, solution or service.  Michael has worked in over 500 engagements with tech companies during the past 15 years, and will share his insights, best practices — and yes, even some humorous stories!
Chasm Institute’s newly updated and best-selling “Crossing the Chasm 3.0” book was recently published, and Michael will refer to some of the Silicon Valley company examples they’ve included in this edition of the book – from Salesforce, VMware, Lithium, Google, Apple and many others.

Don’t miss this awesome Meet-Up – put in on your calendar – and we hope to see you on June 17th !

Michael Eckhardt, Managing Director at Chasm Institute, is a veteran of Price Waterhouse, HP, Harbridge Consulting and Pepsico.  An MBA graduate of Harvard Business School + Wall Street Journal Award winner, Eckhardt has deep expertise in helping new tech ventures gain customer adoption, accelerate target market results, and drive profitable growth.  He provides clients in the U.S., Europe, and Asia Pacific with market strategy workshops & tools for gaining and sustaining market leadership positions in highly-competitive marketplaces.

(1)  Plus a cool give-away ! …… those 20 people submitting the best questions in advance will receive a complimentary FREE copy of the “Crossing the Chasm 3.0” book, signed by Michael, for pickup at the event on June 17. Add you question for Michael when you RSVP.

His primary areas of focus are target market strategy and driving profitable product launches. Chasm Institute’s newest book is the fully-updated 2014 “Crossing the Chasm 3.0”.  Eckhardt has led 500+ client engagements for tech clients in Silicon Valley and worldwide during the past 15 years.  Client list includes Adobe, Elevance Renewable Sciences, NetApp, AT&T Wireless, Intel, Citrix, Philips Lighting, HP, Cisco, HotChalk, Autodesk, Plantronics, Agilent Life Sciences, SAP, Mentor Graphics and many other technology businesses, from venture-backed start-ups to mid-sized companies large tech enterprises.  He has also been a keynote speaker at the EY CEO Conference, Silicon Valley Economic Roundtable, Harvard, Pepperdine, and may other venues.

Chasm Institute’s newest book is the fully-updated 2014 “Crossing the Chasm 3.0”. Eckhardt has led 500+ client engagements for tech clients in Silicon Valley and worldwide during the past 15 years. Client list includes Adobe, HP, Elevance Renewable Sciences, NetApp, AT&T Wireless, Intel, Citrix, Philips Lighting, Cisco, HotChalk, Autodesk, Plantronics, Agilent Life Sciences, SAP, Mentor Graphics and many other technology businesses, from large corporations to mid-sized companies to venture-backed start-ups. He has also been a keynote speaker at the EY Cleantech CEO Conference, Silicon Valley Economic Roundtable, Harvard, Pepperdine, and may other venues.

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