Dan Simmons said in his book Hyperion, that “It occurs to me that our survival may depend upon our talking to one another“. That applies to us as well. Not just to startups, but big corporations, enterprises, governments…. everyone’s survival depends on networking with everyone else. The importance of networking cannot be ignored. Yet, knowing how crucial networking is in every part of our life, regardless of the career path we choose, teachers don’t teach networking in school. It is not an essential class to graduate from high school, nor is it a core lesson that all colleges include in their coursework. Why that is missing, I do not know. But here, we’re going to make up for it.
Our next Igniters meetup focuses on Network Hacking! Sign up HERE now to ensure yourself a spot on 18 March (Tuesday)!
The speaker, Mike Macedonio, is a New York Times Best Selling author, speaker, entrepreneur and Executive Director at BNI (Business Network International) the world’s largest referral organization. With passion, humor, and engaging his audience at all times, Mike will address building an effective network, creating a focused target market, having a compelling story, and making use of effective testimonials. Is it time to stop Networking to Death and start creating Referrals For Life®?
Mike and his business partner, Dr. Ivan Misner, co-authored “The World’s Best Known Marketing Secret, Building Your Business By Referral” and “Truth or Delusion, Busting Networking’s Biggest Myths” which has hit several best seller’s lists. Mike is also the Managing Partner of Referral Institute. By using the referral strategies that he teaches, Mike has built his company from a small training and consulting company to a franchised organization with over 60 locations in a dozen countries within 6 years.
Mike is also a Co-Executive Director for BNI in the Bay Area. In this role he helps thousands of local business owners build their businesses through structured business networking. Mike gives back to his community by volunteering. He holds a position on the Board of Directors for the Wisconsin Big Cat Rescue, a non-profit organization caring for abused or neglected tigers and lions. When he is not helping entrepreneurs and big cats, he has a passion for his wife, cycling and mountain climbing.